Designing with psychology
& purpose
I'm Dalia, a UX Researcher & Product Designer with an M.A. in Sustainability and a background in Psychology. I create human-centred experiences that are inclusive, intentional, and genuinely impactful.
User Research ✦
Usability Testing ✦
M.A. Sustainability ✦
Figma ✦
Journey Mapping ✦
Psychology B.A. ✦
Adobe Creative Suite ✦
Information Architecture ✦
Sustainable Design ✦
User Research ✦ Usability Testing ✦ M.A. Sustainability ✦ Figma ✦ Journey Mapping ✦ Psychology B.A. ✦ Adobe Creative Suite ✦ Information Architecture ✦ Sustainable Design ✦
Recent projects
Menstrual cycle tracking — user interviews, competitor research, wireframes & usability testing.
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Visual design system for the Vital app.
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UX research & design for a sustainable small-business trading platform.
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Full UX/UI for a sustainability-focused web platform.
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End-to-end UX/UI for a Berlin wellness brand web platform.
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Brand identity & stationery for a Berlin wellness startup.
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Master's thesis — sustainability playbook for fashion & creative industries.
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Sustainability in fashion research visualised for public exhibition.
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"When the creative mind meets the creative body" — yoga & meditation illustrations.
View project →Designing with curiosity,
grounded in research
I'm Dalia — a UX Researcher & Product Designer in career transition, combining 8+ years of professional experience with focused UX training and an ongoing Psychology BA. Skilled across the full design and research lifecycle: user interviews, usability testing, wireframing, prototyping, and communicating insights to product stakeholders. Building a career at the intersection of research, design, and human behaviour.
Skills
Education
Languages
Work history
UX & Visual Design Freelancer
Self-Employed
- Resumed independent UX and visual design practice, working with clients on brand identity, UI design, and web projects
- Applying UX research methods including user interviews, wireframing and prototyping to inform design decisions
Social Media Support Agent
Concentrix
- Resolved 20 complex customer inquiries daily across multiple platforms, maintaining 90% CSAT score
- Identified and categorized recurring user pain points and technical bugs, translating qualitative feedback into structured reports for the product team
- Mastered 4 internal tools in a fast-paced agile environment, demonstrating rapid adaptability
UX & Visual Design Freelancer
Self-Employed
- Managed full design lifecycle for multiple clients (startups and SMBs), delivering brand identities, UI kits, wireframes, and marketing assets
- Conducted user research including competitor benchmarking and user needs assessments to drive data-informed design decisions
- Yoni Core (Yeda), Berlin, May–Sep 2023: led web and media design, applying user-centred principles to improve digital presence and mobile usability
- Collaborated directly with founders and developers to ensure design feasibility and on-time delivery within budget
Executive Assistant
Algalife
- Supported executive team with scheduling, reporting, and presentations in a sustainable-tech startup
- Gained exposure to early-stage business operations and stakeholder communication
Entrepreneur & Events Director
New Spirit NGO
- Directed and produced large-scale sustainable fashion events and exhibitions, managing budgets, timelines, and 100+ attendees
Shift Supervisor
Shoofra
- Optimized store layout and visual merchandising based on direct observation of customer behaviour
- Analyzed sales data and customer feedback to generate buying trend insights for management